Contagious : How to Build Word of Mouth in the Digital Age

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing is between 8.5 and 30 times more effective than traditional want to know the best thing about word-of-mouth? It's available to you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to challenge, though, is how to do that. This book will show you how.Author: Berger, Jonah,author
Contributors: Berger, Jonah,author
Binding: paperback
Number Of Pages: 256
Publication Date:
Release Date:
Languages: English,Published,English,Original Language,Englis
Published/Release Date: 16 Jan 2014
Format: Paperback / softback
Publisher/Studio/Brand: Simon & Schuster Ltd
Author/Director/Artist: Jonah Berger
Dimension (cm): 198x130x16 mm
Package Dimension (cm): 15x196x129 mm
Item Weight (g): 186
Package Weight (g): 20