{"product_id":"contagious-how-to-build-word-of-mouth-in-the-digital-age","title":"Contagious : How to Build Word of Mouth in the Digital Age","description":"Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing is between 8.5 and 30 times more effective than traditional want to know the best thing about word-of-mouth? It's available to you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to challenge, though, is how to do that. This book will show you how.\u003cb\u003e\u003c\/b\u003eAuthor: Berger, Jonah,author\u003cbr\u003eContributors: Berger, Jonah,author\u003cbr\u003eBinding: paperback\u003cbr\u003eNumber Of Pages: 256\u003cbr\u003ePublication Date: \u003cbr\u003eRelease Date: \u003cbr\u003eLanguages: English,Published,English,Original Language,Englis\u003cbr\u003ePublished\/Release Date: 16 Jan 2014\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003ePublisher\/Studio\/Brand: Simon \u0026amp; Schuster Ltd\u003cbr\u003eAuthor\/Director\/Artist: Jonah Berger\u003cbr\u003eDimension (cm): 198x130x16 mm\u003cbr\u003ePackage Dimension (cm): 15x196x129 mm\u003cbr\u003eItem Weight (g): 186\u003cbr\u003ePackage Weight (g): 20","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":53288964620585,"sku":"BK1471111709","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/5868\/0105\/files\/71EKOjeyAqL_199fc287-9ee0-4299-a35a-0a0c837074ed.jpg?v=1782386182","url":"https:\/\/www.centloop.com\/en-au\/products\/contagious-how-to-build-word-of-mouth-in-the-digital-age","provider":"Centloop","version":"1.0","type":"link"}