Marketing Research : Delivering Customer Insight

Taking a refreshingly non-technical approach,this textbook gives students a concise overview of the marketing research process. This text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, itdetails the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory. This textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels. New to the 5th edition: - Updated cases, examples and business environment terminology incorporating recent developments in the industry - New feature within each chapter setting out the potential role of artificial intelligence - Expanded material on experimental research and virtual test markets Accompanying free online resources designed to support teaching and learning can be found at : Alan Wilson,author
Contributors: Alan Wilson,author
Binding: paperback
Publication Date:
Release Date:
Languages: English,Published,English,Original Language,Englis
Edition: 5
Published/Release Date: 19 Mar 2026
Format: Paperback / softback
Publisher/Studio/Brand: Bloomsbury Publishing PLC
Author/Director/Artist: Alan Wilson
Dimension (cm): 246x189x28 mm
Package Dimension (cm): 28x246x189 mm
Item Weight (g): 454
Package Weight (g): 454