{"product_id":"the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales","title":"The Ultimate Sales Letter, 4th Edition : Attract New Customers. Boost your Sales.","description":"Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cb\u003e\u003c\/b\u003eAuthor: Kennedy, Dan S,author\u003cbr\u003eContributors: Kennedy, Dan S,author\u003cbr\u003eBinding: paperback\u003cbr\u003ePublication Date: \u003cbr\u003eRelease Date: \u003cbr\u003eLanguages: English,Published,English,Original Language,Englis\u003cbr\u003eEdition: 4th ed.\u003cbr\u003ePublished\/Release Date: 14 Feb 2011\u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003ePublisher\/Studio\/Brand: Adams Media Corporation\u003cbr\u003eAuthor\/Director\/Artist: Dan S Kennedy\u003cbr\u003eDimension (cm): 216x140x15 mm\u003cbr\u003ePackage Dimension (cm): 18x213x138 mm\u003cbr\u003eItem Weight (g): 1050\u003cbr\u003ePackage Weight (g): 272","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":53288964817193,"sku":"BK1440511411","price":79.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/5868\/0105\/files\/71hKEe0TzeL_a72c51a8-41b1-4bc3-8f69-62391c0eea36.jpg?v=1782386173","url":"https:\/\/www.centloop.com\/en-au\/products\/the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales","provider":"Centloop","version":"1.0","type":"link"}