Logos that Last : How to Create Iconic Visual Branding

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to * Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.Author: Peters, Allan,author
Contributors: Peters, Allan,author
Binding: hardcover
Number Of Pages: 208
Publication Date:
Release Date:
Languages: English,Published,English,Original Language,Englis
Edition: 1
Published/Release Date: 9 Nov 2023
Format: Hardback
Publisher/Studio/Brand: Quarto Publishing Group USA Inc
Author/Director/Artist: Allan Peters
Dimension (cm): 257x221x20 mm
Package Dimension (cm): 20x260x223 mm
Item Weight (g): 294
Package Weight (g): 920