{"product_id":"hooked-how-to-build-habit-forming-products","title":"Hooked : How to Build Habit-Forming Products","description":"THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE Why do some products capture our attention while others fade into obscurity? What makes us check our phones, open an app, or scroll a feed without even thinking? Is there a repeatable pattern behind how technology hooks us? In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love. Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits. ‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’ Steven Bartlett, Diary of a CEO ‘Nir Eyal taught Silicon Valley how to design behaviour ― and then reminded us to use that power responsibly; Mark Manson, Solved Podcast ‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’ Ali Abdaal, Deep Dive Podcast ‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion ― and why ethical design matters more than ever’ Jim O’Shaughnessy, Infinite Loops Podcast\u003cb\u003e\u003c\/b\u003eAuthor: Eyal, Nir,author\u003cbr\u003eContributors: Eyal, Nir,author\u003cbr\u003eBinding: Hardcover\u003cbr\u003eNumber Of Pages: 256\u003cbr\u003ePublication Date: \u003cbr\u003eRelease Date: \u003cbr\u003eLanguages: English,Published,English,Original Language,Englis\u003cbr\u003eModel: \u003cbr\u003ePublished\/Release Date: 6 Nov 2014\u003cbr\u003eFormat: Hardback\u003cbr\u003ePublisher\/Studio\/Brand: Penguin Books Ltd\u003cbr\u003eAuthor\/Director\/Artist: Nir Eyal\u003cbr\u003eDimension (cm): 205x135x24 mm\u003cbr\u003ePackage Dimension (cm): 27x207x138 mm\u003cbr\u003eItem Weight (g): 321\u003cbr\u003ePackage Weight (g): 322","brand":"Penguin","offers":[{"title":"Default Title","offer_id":53280246890793,"sku":"BK0241184835","price":76.87,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/5868\/0105\/files\/81L8JOVXJtL_39f7b391-0bd9-482f-8c04-06c79e5f7410.jpg?v=1781977241","url":"https:\/\/www.centloop.com\/products\/hooked-how-to-build-habit-forming-products","provider":"Centloop","version":"1.0","type":"link"}