{"product_id":"natural-born-heroes-the-lost-secrets-of-strength-and-endurance","title":"Natural Born Heroes : The Lost Secrets of Strength and Endurance","description":"AS HEARD ON THE CHRIS EVANS BREAKFAST SHOW - \"It's not just for runners. It's for life! It's a great story.\" When Chris McDougall stumbled across the story of Churchill's 'dirty tricksters', a motley crew of English poets and academics who helped resist the Nazi invasion of Crete, he knew he was on the track of something special. To beat the odds, the tricksters-starving, aging, outnumbered-tapped into an ancient style of fitness: the lost art of heroism. They listened to their instincts, replaced calories with stored bodily fat and used their fascia, the network of tissue which criss-crosses the body, to catapult themselves to superhuman strength and endurance. Soon McDougall was in the middle of a modern fitness revolution taking place everywhere from Parisian parkour routes to state-of-the-art laboratories, and based on the know-how of Shanghai street-fighters and Wild West gunslingers. Just as Born to Run got runners off the treadmill and into nature, Natural Born Heroes will inspire casual athletes to dump the gym membership for cross-training, mud runs and free-running.\u003cb\u003e\u003c\/b\u003eAuthor: McDougall, Christopher,author\u003cbr\u003eContributors: McDougall, Christopher,author\u003cbr\u003eBinding: paperback\u003cbr\u003eNumber Of Pages: 352\u003cbr\u003ePublication Date: \u003cbr\u003eRelease Date: \u003cbr\u003eLanguages: English,Published,English,Original Language,Englis\u003cbr\u003eEdition: Main\u003cbr\u003ePublished\/Release Date: 11 Feb 2016\u003cbr\u003eBic Classification: Exercise \u0026amp; workout books, Popular psychology\u003cbr\u003ebicCode: \u003cbr\u003eFormat: Paperback \/ softback\u003cbr\u003ePublisher\/Studio\/Brand: Publisher: Profile Books Ltd Imprint: Profile Books Ltd\u003cbr\u003eAuthor\/Director\/Artist: Christopher McDougall\u003cbr\u003eDimension (cm): 198x128x24 mm\u003cbr\u003ePackage Dimension (cm): 21x196x130 mm\u003cbr\u003eItem Weight (g): 288\u003cbr\u003ePackage Weight (g): 220","brand":"Profile Books","offers":[{"title":"Default Title","offer_id":53395737018665,"sku":"BK1846684579","price":52.35,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/5868\/0105\/files\/91rG5kJvxdL_87467d49-edbe-4cd3-be7c-69e5bdd3660e.jpg?v=1785632467","url":"https:\/\/www.centloop.com\/products\/natural-born-heroes-the-lost-secrets-of-strength-and-endurance","provider":"Centloop","version":"1.0","type":"link"}