How Brands Grow : What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.Author: Sharp, Byron,author
Contributors: Sharp, Byron,author
Binding: hardcover
Number Of Pages: 246
Publication Date:
Release Date:
Languages: English,Published,English,Original Language,Englis
Edition: 1
Published/Release Date: 1 Mar 2010
Format: Hardback
Publisher/Studio/Brand: Oxford University Press Australia
Author/Director/Artist: Byron Sharp
Dimension (cm): 240x160x20 mm
Package Dimension (cm): 22x239x161 mm
Item Weight (g): 612
Package Weight (g): 570