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The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing

$62.64 - $62.64
$62.64
$62.64 - $62.64
$62.64
Description

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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.Author: Trout, Jack,author,Ries, Al,author
Contributors: Trout, Jack,author,Ries, Al,author
Binding: paperback
Number Of Pages: 160
Publication Date:
Release Date:
Languages: English,Published,English,Original Language,Englis
Edition: Main
Published/Release Date: 24 Oct 1994
Format: Paperback / softback
Publisher/Studio/Brand: Profile Books Ltd
Author/Director/Artist: Al Ries
Dimension (cm): 196x128x12 mm
Package Dimension (cm): 10x195x129 mm
Item Weight (g): 136
Package Weight (g): 125